The Hon’ble Prime Minister has called upon the nation to begin a campaign, Swachhata Hi Sewa, Cleanliness is Service, from 15th September 2017 to Gandhi Jayanti on 2nd October 2017. During his Mann Ki Baat address on August 27, 2017, he called upon people to create an environment of cleanliness in the entire country so that the coming 2nd October, the third anniversary of the Swachh Bharat Mission and Gandhi Jayanti, can be celebrated in a befitting manner. He urged all NGOs, schools, colleges, social, cultural and political leaders, corporates, government officials, Collectors and sarpanches, to accelerate Swachhta activities during the September 15 – October 2 period.
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